The LG 27G810A-B 27″ UltraGear 4K UHD Gaming Monitor offers stunning visuals and high-performance gaming in a sleek, modern design. Its large 27-inch 4K UHD screen delivers sharp, detailed images, making games, movies, and creative work more immersive. Moreover, the monitor provides smooth gameplay with fast refresh rates and responsive performance, giving you an edge in competitive gaming. This monitor features excellent color accuracy and wide viewing angles, ensuring vivid visuals for both gaming and professional work. Additionally, its low response time reduces motion blur and ghosting, allowing precise and fluid action in fast-paced games. The ergonomic design allows tilt, height, and swivel adjustments, ensuring comfort during long gaming or work sessions. The LG 27G810A-B includes multiple connectivity options, supporting PCs, consoles, and other devices. Furthermore, its sleek UltraGear aesthetics make it a stylish addition to any setup. Therefore, it is ideal for gamers, content creators, and professionals seeking high performance and visual clarity. Finally, it combines immersive 4K visuals, responsive gameplay, and ergonomic comfort for a superior user experience. Specifications: UltraGear 4K UHD resolution for crisp visuals Smooth and responsive gameplay Low motion blur for fast action Ergonomic adjustments for comfort Compatible with PCs, consoles, and peripherals
GAMDIAS Hermes E3 RGB Mechanical Gaming Keyboard Blue Switch with 19 Built-in Lighting Effects Certified Optical Switches and N-Key Rollover & Anti-Ghosting Functionality (Hermes E3 Black) About this item Extreme Gaming RGB Lighting Modes: This wired keyboard has 19 Build-in RGB backlight modes powered by 16.8 million RGB backlighting for gamers and provide comfortable ambient light for typing. It comes with the adjustable brightness and WASD and Arrow Keys Exchange 8 Additional Multimedia Keys. Compact 60 Percent Design for Mobility: The 60% gaming keyboard is a compact 61-key elegant design for both gaming and office typing for computers, PC and desktops. Blue Switches & Full Anti-ghosting: The classic blue switches provide tactile and audible feedback, deliver accurate and responsive key commands. All keys are fully conflict-free, the perfect choice for intense gameplay and fast typing. All key can be reassigned and macros can be created for effortless operation. Ergonomic & Portable design: The 61 key compact keyboard is not only easy to operate and store, but it also boasts its solid front plate and comes in Classic Black or White touch-up to fit flawlessly into all battle stations. Superior Control: Gain complete control using the responsive mechanical switches with a built-in vertical LED perception sensor and anti-ghosting with N-Key rollover.
Genuine-spec keyboard replacement for MacBook Air 13″ (Model A2179, 2020, Intel) — choose US QWERTY or UK QWERTY (with £ symbol). Features Apple’s reliable scissor-switch mechanism, backlighting, and OEM-fit design for seamless performance and aesthetics. Compatible With: MacBook Air 13-inch (2020, Model A2179, EMC 3597) with Intel Core i3/i5/i7 processors (non-M1). Layout Options (select at purchase): US Layout: Standard QWERTY with wide Enter key, @ above 2, # above 3, and full inverted-T arrow keys. UK Layout: QWERTY with £ symbol, tall vertical Enter key, @ accessed via right Alt, and UK-specific punctuation—matches Apple’s official UK regional configuration. US Layout: Standard QWERTY with wide Enter key, @ above 2, # above 3, and full inverted-T arrow keys. UK Layout: QWERTY with £ symbol, tall vertical Enter key, @ accessed via right Alt, and UK-specific punctuation—matches Apple’s official UK regional configuration. Keyboard Type: Traditional scissor-switch mechanism (not Butterfly, not Magic Keyboard)—robust, tactile, and serviceable, with good key travel and proven durability. Integrated Features: Full backlit keys for low-light use Ambient light sensor compatibility OEM-style ribbon cable pre-attached for direct logic board connection Full backlit keys for low-light use Ambient light sensor compatibility OEM-style ribbon cable pre-attached for direct logic board connection Precision Build: Molded to exact Apple specifications—ensures flush mounting, consistent key alignment, and seamless integration into the original top case. Installation Note: Keyboard is screw-mounted with light adhesive—more accessible than glued Butterfly/Magic keyboards. Requires top case access and battery disconnect. Suitable for intermediate DIYers or professional technicians. Important: This is keyboard only—does not include the top case, battery, trackpad, or logic board. Not compatible with M1 MacBook Air (A2337/A2338) or M2 models (A2681/A2941). This is keyboard only—does not include the top case, battery, trackpad, or logic board. Not compatible with M1 MacBook Air (A2337/A2338) or M2 models (A2681/A2941). Model Verification: Confirm your device is MacBook Air A2179 (13″, Intel, 2020) via > About This Mac > Model Identifier (e.g., MacBookAir9,1).
Looking for a monitor that delivers unparalleled visual performance? Look no further than the ViewSonic ColorPro 32″ 4K Monitor. With its cutting-edge technology and sleek design, it’s the ultimate choice for professionals and enthusiasts alike. Featuring a stunning 32-inch 4K display, this monitor brings your content to life with breathtaking clarity and detail. Whether you’re editing photos, designing graphics, or watching movies, every pixel pops with vivid color and crisp definition. Moreover, the ViewSonic ColorPro monitor is calibrated to deliver precise color accuracy, making it ideal for graphic design, photography, and video editing. Say goodbye to color distortion and enjoy true-to-life hues that enhance your creative workflow. But it’s not just about visuals—the ViewSonic ColorPro monitor also offers exceptional functionality. With advanced connectivity options like HDMI, DisplayPort, and USB-C, you can easily connect your devices for seamless multitasking. Additionally, the monitor’s ergonomic design ensures comfortable viewing during long hours of use. Adjustable tilt, swivel, and height settings allow you to find the perfect position for maximum productivity and comfort. In summary, the ViewSonic ColorPro 32″ 4K Monitor combines stunning visuals, precise color accuracy, and versatile connectivity to deliver an unparalleled viewing experience. Whether you’re a professional creator or a discerning enthusiast, elevate your display with ViewSonic ColorPro. Specifications: Display : 32″ IPS Resolution : 3840 x 2160 UHD Refresh Rate : 60Hz Response Rate : 5ms
The Samsung 65″ OLED 4K S85F Vision AI Smart TV QA65S85FAEXTW delivers a premium viewing experience built on advanced OLED technology. It produces deep blacks, rich colors, and strong contrast, so movies, sports, and games look more realistic and immersive on the 65-inch screen. OLED technology controls each pixel individually, so every detail appears with high precision. This improves dark scenes by keeping blacks deep and detailed, while bright areas stay clean and accurate. As a result, the picture remains balanced in both bright and dark environments. Samsung Vision AI improves picture and sound in real time. It analyzes each scene and adjusts brightness, color, and sharpness automatically. Therefore, the Samsung 65 OLED S85F Vision AI Smart TV QA65S85FAEXTW always delivers optimized visuals without manual settings. In addition, AI upscaling improves lower-resolution content closer to 4K quality for better clarity. HDR expands contrast and color depth, making visuals more lifelike and dynamic. Fast motion also appears smoother and clearer, which improves sports and action viewing. The Smart TV system gives access to streaming apps, games, and smart home features. It runs smoothly and is easy to navigate. In addition, the slim design with thin bezels gives the Samsung 65 OLED S85F Vision AI Smart TV QA65S85FAEXTW a modern and premium look. Overall, this Samsung OLED TV combines strong picture quality, AI optimization, and smart connectivity for a high-end viewing experience. Specifications: OLED display delivers deep blacks and strong contrast 65-inch 4K screen provides immersive viewing experience Vision AI optimizes picture and sound automatically HDR improves brightness, contrast, and color depth Smart TV system supports apps, streaming, and smart features
The MSI MPG 242R X60N 600Hz FHD Rapid TN Gaming Monitor delivers ultra‑fast performance and fluid visuals for competitive gamers. Its 24‑inch Full HD display combines high refresh rates with sharp clarity to make every frame feel smooth and responsive. Moreover, the blazing 600Hz refresh rate helps reduce motion blur so you can react faster in fast‑paced games and esports titles. This gaming monitor features a Rapid TN panel that offers extremely quick response times, minimizing ghosting and motion artifacts during intense action. Additionally, the crisp visuals and rich colors bring games and media to life, enhancing your overall experience. The sleek design and thin bezels provide a clean and immersive view that fits perfectly into any gaming setup. The MSI MPG 242R X60N includes multiple connectivity options, allowing easy connection to gaming PCs, consoles, and other devices. Furthermore, ergonomic adjustments help you find a comfortable viewing angle during long sessions. Therefore, it is ideal for esports players and competitive gamers who demand peak performance. Finally, it combines ultra‑fast refresh rates, responsive visuals, and versatile design for superior gaming experiences. Specifications: 24″ FHD gaming monitor 600Hz refresh rate for ultra‑smooth gameplay Rapid TN panel for quick response times Immersive visuals and sleek design Multiple connectivity options
The ViewSonic VG2409-MHU 24″ FHD 75Hz Monitor delivers clear and smooth visuals for work and daily use. Its Full HD resolution shows sharp text and clean image details. The 24-inch screen gives enough space for multitasking and focused tasks. This makes it perfect for home and office setups. Moreover, the ViewSonic VG2409-MHU 24″ FHD 75Hz Monitor features a smooth 75 Hz refresh rate. This makes scrolling softer and video playback more fluid. Motion feels more natural during daily use. As a result, eye comfort improves during long work sessions. In addition, the monitor uses an IPS panel for wide viewing angles. Colors stay clear and accurate from different positions. This helps when sharing the screen with others. The image stays stable and bright. Furthermore, the ViewSonic VG2409-MHU 24″ FHD 75Hz Monitor includes eye comfort features for daily protection. The low blue light mode helps reduce eye strain. The flicker-free design supports long viewing hours without discomfort. These features make it suitable for extended use. Also, the monitor offers useful built-in speakers for basic audio needs. This removes the need for external speakers in small setups. Sound is clear for videos, meetings, and casual media use. In addition, the monitor includes flexible connection options. It supports HDMI, DisplayPort, and VGA for wide device compatibility. This allows easy setup with PCs, laptops, and media devices. Switching sources becomes fast and simple. Moreover, the slim bezel design gives a clean and modern look. It fits well in professional and home workspaces. The stand supports tilt adjustment for basic comfort. Wall mounting is also supported for clean desk setups. Overall, the ViewSonic VG2409-MHU 24″ FHD 75Hz Monitor offers clarity, comfort, and smooth daily performance. It supports work, study, and entertainment with ease. This monitor is a great choice for users who want simple performance and reliable quality. Specifications: Display : 24″ IPS Resolution : FHD 1920 x 1080 Refresh Rate : 75Hz Response Time : 5ms
WIWU SW03 Sports Smart Watch - Vermilion | Fitness Tracking, Heart Rate Monitoring, Sleep Analysis | Waterproof, Long Battery Life | Compatible with iPhone, Android, iPad, and Tablets WIWU SW03 Sports Smart Watch – Vermilion | Fitness Tracking, Heart Rate Monitoring, Sleep Analysis | Waterproof, Long Battery Life | Compatible with iPhone, Android, iPad, and Tablets WIWU SW03 Sports Smart Watch : Display: 1.28-inch TFT LCD, 240×240 resolution (full-round display) Sport Modes: 13 sport modes for fitness tracking Health Monitoring: Heart rate monitoring, sleep tracking, step counting Bluetooth Features: Supports Bluetooth calls and notification synchronization Water Resistance: IP68 rating (can be submerged up to 1.5m for 30 minutes) Battery: 200mAh, magnetic charging (full charge in ~2 hours) Battery Life: Over 25 days standby time Build Material: PC/ABS plastic for durability
MacBook Pro 13″ Retina A1989 / A2159 (2018-2019) Display Assembly (Silver) MacBook Pro 13″ Touch Bar 2019z A1989 (EMC 3214 MacBookPro15,2) 2.3 GHz A1989 (EMC 3214 MacBookPro15,2) 2.7 GHz MacBook Pro 13″ Touch Bar 2019 A1989 (EMC 3358 MacBookPro15,2) 2.4 GHz A1989 (EMC 3358 MacBookPro15,2) 2.8 Ghz MacBook Pro 13″ Two Thunderbolt Ports 2019 A2159 (EMC 3301 MacBookPro15,4) 1.4 GHz A2159 (EMC 3301 MacBookPro15,4) 1.7 GHz
WiWU Linker 721HD Hub – Compact USB-C hub with 7 ports including 100W PD, dual USB-A, USB-C data, HDMI 4K60, and dual SD/TF slots.Aluminum body, plug‑and‑play compatibility with MacBooks and modern USB‑C devices—ideal for laptop expansion. Model: Linker 721HD (WiWU) Material: Aluminum-alloy shell Ports: 2 × USB‑A 3.1 1 × USB‑C 3.1 (data) 1 × USB‑C PD power delivery (up to 100 W) 1 × HDMI (4K @ 60 Hz) SD card slot + micro‑SD (TF) slot (USB 3.0 speed) Ports: 2 × USB‑A 3.1 1 × USB‑C 3.1 (data) 1 × USB‑C PD power delivery (up to 100 W) 1 × HDMI (4K @ 60 Hz) SD card slot + micro‑SD (TF) slot (USB 3.0 speed) Cable: Fixed USB‑C male cable (approx. 15 cm) Compatibility: Plug-and-play with USB-C/Thunderbolt 3/4 devices (MacBook, XPS, Chromebooks, mobile devices with DP-Alt Mode) Design: Compact, space gray finish optimized for travel/work setups Weight: ~150 g
The ViewSonic 32″ 2K 165Hz Gaming Monitor takes your gaming to the next level. Enjoy stunning visuals and immersive gameplay with this high-performance monitor. With its 32-inch screen size and 2K resolution, the ViewSonic monitor delivers crisp and clear images. Whether you’re playing fast-paced games or watching movies, the picture quality is exceptional. The 165Hz refresh rate ensures smooth and fluid motion, reducing motion blur and providing a competitive edge in gaming. Experience fast action scenes with remarkable clarity. The ViewSonic 32″ 2K 165Hz Gaming Monitor features Adaptive Sync technology, eliminating screen tearing and stuttering for a smoother gaming experience. Enjoy seamless visuals without any distractions. Designed with gamers in mind, this monitor offers customizable settings to enhance your gaming experience. Adjust the settings to match your preferences and enjoy personalized gameplay. The ergonomic design of the ViewSonic monitor allows you to tilt, swivel, and adjust the height for optimal viewing comfort. Spend hours gaming without experiencing discomfort. With its vibrant colors and wide viewing angles, the ViewSonic 32″ Gaming Monitor provides an immersive visual experience. Enjoy consistent colors and details from any angle. Connectivity is made easy with multiple input options, including HDMI and DisplayPort. Connect your gaming console, PC, or other devices effortlessly and switch between them as needed. In conclusion, the ViewSonic 32″ 2K 165Hz Gaming Monitor offers an exceptional gaming experience with its stunning visuals, smooth performance, and customizable settings. Upgrade your gaming setup today and immerse yourself in the action. Specifications: Display : 32″ IPS Resolution : 2K (2560 x 1440) QHD Refresh Rate : 165Hz Response Rate : 0.43ms
Dell 19.5V 4.62A 90 Watt Replacement Laptop Adapter/Charger New Small Pin 4.5 x 3.0 mm for Dell Latitude 3500 3379 3400 3301 3590 3490 7370, RWHHR, 450-AECO (Power Cord Included)
The Samsung Odyssey G3 32″ 180Hz Gaming Monitor delivers smooth gameplay with a high refresh rate. It ensures ultra-fast performance for competitive gaming. The 180Hz refresh rate reduces motion blur, making fast-paced action more fluid. Every frame appears crisp and clear, giving players an edge in fast-action games. With a 1ms response time, this gaming monitor eliminates lag and ghosting. It provides instant reactions, helping gamers stay ahead in intense battles. The quick response ensures accurate movements and smooth transitions between scenes. The Full HD 1920×1080 resolution offers sharp and detailed visuals. Every image appears clear, enhancing the gaming experience. The high contrast ratio improves depth and realism in darker scenes. Whether exploring dark landscapes or engaging in bright battlefields, the visuals remain immersive. The Samsung Odyssey G3 32″ 180Hz Gaming Monitor features AMD FreeSync Premium for tear-free gaming. It synchronizes the monitor’s refresh rate with the graphics card. This reduces screen tearing and stuttering, ensuring smooth gameplay. Even in demanding scenes, the visuals stay seamless. Designed with an ergonomic stand, this monitor offers height adjustment, tilt, and swivel options. Gamers can adjust the screen for maximum comfort during long gaming sessions. The slim bezel design creates a modern and immersive viewing experience. The monitor includes multiple connectivity options, including HDMI and DisplayPort. This ensures compatibility with gaming consoles, PCs, and other devices. The versatile connectivity makes it a great choice for any gaming setup. The Samsung Odyssey G3 32″ 180Hz Gaming Monitor is perfect for gamers seeking speed, clarity, and immersion. Its fast refresh rate, sharp visuals, and ergonomic design make it an excellent choice. Every game feels smoother, sharper, and more immersive. Specifications: Display : 32″ VA Resolution : FHD (1,920 x 1,080) Refresh Rate : 180Hz Response Rate : 1ms
The LG 32MA70HY 32″ Monitor delivers large, clear visuals for work, entertainment, and everyday use.It features a 32‑inch screen with Full HD resolution for sharp images and smooth video.Moreover, the slim design fits well on desks in homes and offices. This monitor uses an IPS panel for wide viewing angles and consistent color from many positions.Additionally, anti‑glare coating helps reduce reflections in bright lighting.Fast response time reduces blur during moving content like videos and casual gaming. The LG 32MA70HY also includes HDMI and VGA ports for flexible connectivity.Furthermore, tilt adjustment lets you find a comfortable viewing angle during long sessions.Low blue light and flicker‑safe features help reduce eye strain during extended use. This display suits students, professionals, and home users alike.Therefore, it supports productivity, media viewing, and everyday computing.Finally, it combines solid picture quality, reliable performance, and comfort features. Specifications: 32″ Full HD (1920 × 1080) IPS panel HDMI + VGA ports for PC and device connection Anti‑glare coating for comfortable viewing Tilt‑adjustable stand for ergonomic use Low blue light and flicker‑safe eye care
LENOVO 20V/3.25A USB PIN Laptop Charger for Lenovo Thinkpad Compatible Part NO.: 45N0236, 45N0237, 45N0238, 45N0239 0B46994, 0B46995, 0B46996, 0B46997, 0B46997, 0B46998, 0B469990B47000, 0B47001, 0B47002, 0B47003, 0B47004, 0B47005, 0B47006
Samsung Monitor LS32BG850 32″Neo G8 4K Curved UHD Display Screen Size (Class)32 Flat / CurvedCurved Active Display Size (HxV) (mm)697.306 x 392.234 Screen Curvature1000R Aspect Ratio16:9 Panel TypeVA Brightness (Typical)350 cd/㎡ Peak Brightness (Typical)1000 cd/㎡ Brightness (Min)300 cd/㎡ Contrast Ratio Static1,000,000:1 Dynamic Contrast RatioMega DCR HDR(High Dynamic Range)Quantum HDR 2000 HDR10+Yes Mini LED Local DimmingYes (1,196 zones) HDR10+ GamingYes Resolution3,840 x 2,160 Response Time1ms(GTG) Viewing Angle (H/V)178°/178° Color SupportedMax 1B Color Gamut (DCI Coverage)95% (Typ) Refresh RateMax 240Hz Specifications: Specifications Screen Size (Class)32 Flat / CurvedCurved Active Display Size (HxV) (mm)697.306 x 392.234 Screen Curvature1000R Aspect Ratio16:9 Panel TypeVA Brightness (Typical)350 cd/㎡ Peak Brightness (Typical)1000 cd/㎡ Brightness (Min)300 cd/㎡ Contrast Ratio Static1,000,000:1 3 year warranty
The Royal Kludge RK61 is an ultra-compact 60% mechanical gaming keyboard featuring brilliant RGB backlighting and smooth, linear RK Red switches. Equipped with versatile triple-mode connectivity (Bluetooth, 2.4GHz wireless, and USB-C wired), it offers maximum flexibility and a clean, cable-free desktop layout optimized for both competitive gaming and office productivity. ✅ Full Specifications: Model: Royal Kludge RK61 (61 Keys) — Black Edition Interface / Connection: Triple Mode Connection (3C): Wireless 2.4GHz (via included USB dongle) Bluetooth 5.1 (Pairs with up to 3 devices simultaneously) Wired USB Type-C (Detachable cable included) Interface / Connection: Triple Mode Connection (3C): Wireless 2.4GHz (via included USB dongle) Bluetooth 5.1 (Pairs with up to 3 devices simultaneously) Wired USB Type-C (Detachable cable included) Switch Type: RK Red Mechanical Switches (Linear feel, smooth and quiet keystrokes, ideal for fast-paced gaming and quiet office typing) Hot-Swappable PCB: Yes (Supports easy replacement of 3-pin or 5-pin switches without soldering) Layout: Compact 60% Minimalism Layout, 61 Keys (US QWERTY / Arabic-English dual print variants supported) Backlighting: Full dynamic RGB Backlight with 18 customizable lighting modes, 8 monochrome modes, and adjustable brightness/speed Material & Build: Durable ABS polymer housing with high-quality ergonomically curved keycaps to reduce hand fatigue Design & Form Factor: Compact, space-saving design with a built-in 8° ergonomic typing angle for optimal comfort Battery Capacity: 1450mAh rechargeable battery built-in (Up to 13 hours of continuous use with backlighting active, high standby efficiency) Compatibility: Windows, macOS, Android, iOS, Linux, and major gaming consoles Dimensions: Approx. 289 x 103 x 39 mm (11.4 x 4 x 1.6 inches) Weight: Approx. 0.50 kg (1.1 lbs)
The MSI MAG 255XFV 25″ FHD 250Hz Gaming Monitor is built for fast-paced competitive gaming. It features a 24.5-inch Full HD (1920×1080) Rapid VA panel with a 250Hz overclocked refresh rate for ultra-smooth motion. Additionally, it delivers a 0.5ms (GtG) response time, reducing motion blur in fast scenes. The monitor also uses Adaptive-Sync technology to reduce screen tearing and stuttering during gameplay. Therefore, the MSI MAG 255XFV 25″ FHD 250Hz Gaming Monitor is designed for responsiveness, speed, and smooth visual performance in competitive titles. Moreover, it includes MSI gaming features such as AI Vision, Less Blue Light, and Anti-Flicker technology for improved viewing comfort. Specifications: 24.5-inch Full HD (1920×1080) Rapid VA panel 250Hz (OC) refresh rate for ultra-smooth gameplay 0.5ms (GtG) fast response time for reduced blur Adaptive-Sync technology for tear-free visuals MSI AI Vision, Anti-Flicker, and Less Blue Light support
Dominate the battlefield with the Genius Scorpion M705, featuring a high-precision 7200 DPI sensor and striking 7-color breathing RGB lighting. Built with a durable braided cable and 6 programmable buttons, it’s the ultimate entry-level weapon for gamers seeking speed, style, and reliability. The Genius Scorpion M705 is designed to provide gamers with a competitive edge without compromising on comfort. Equipped with an optical sensor that reaches up to 7200 DPI, it ensures smooth and accurate tracking across various surfaces. Its ergonomic right-handed shape and lightweight build reduce wrist strain during marathon sessions, while the integrated 32K memory allows you to take your custom macros and profiles wherever you go. Adjustable 7200 DPI Sensor: Seamlessly switch between six sensitivity levels (800/1600/2400/3200/4800/7200 DPI) to match your game’s pace, from high-speed movement to pixel-perfect sniping. Dynamic RGB Breathing Effects: Enhance your gaming atmosphere with 7 dazzling LED colors that pulse with a “breathing” effect. You can easily adjust the lighting mode using the DPI + Forward/Backward shortcuts. 6 Programmable Buttons: Fully customize your controls. Assign macros, shortcut keys, or specific in-game commands to the 6 buttons to execute complex actions with a single click. Built-in 32K Memory: Save your settings directly on the mouse. Your custom profiles and button assignments stay with you, even when switching to a different PC. Professional Durability: Features a 1.8-meter braided USB cable that prevents tangling and increases the lifespan of the device, ensuring a stable, low-latency connection. Sensor Type: Optical Resolution: 800 – 7,200 DPI Number of Buttons: 6 (Programmable) Illumination: 7-Color RGB Breathing LED Interface: USB Wired Cable: 1.8m Braided Cable Internal Memory: 32K Dimensions: 120.2 x 72.7 x 39.6 mm Weight: Approx. 120g (including cable) Compatibility: Windows 8, 10, 11 or later What’s in the Box Compatibility: Windows 8, 10, 11 or later What’s in the Box Genius Scorpion M705 Gaming Mouse Multi-language Quick Guide
Fast-charging feature available on select iPhone and iPad models.
